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- <text id=89TT0612>
- <title>
- Mar. 06, 1989: Business Notes:Film
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1989
- Mar. 06, 1989 The Tower Fiasco
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 55
- Business Notes
- Film
- Too Crisp For Words
- </hdr><body>
- <p> "The best news of the year," raved a critic in the New York
- Times. "A showstopper," declared another. The reviews were not
- for a Broadway hit but for the hottest new product in
- photography: Kodak's supercrisp Ektar color film. Not available
- in the U.S. for another month, the film is so much in demand
- that American shutterbugs and camera shops are buying rolls
- from dealers in Europe, where Ektar was introduced last
- November.
- </p>
- <p> Hailed as the finest-grain color film ever made, Ektar
- enables photographers to enlarge pictures to poster size with
- almost no loss of clarity. The film is recommended for use only
- with a single-lens reflex camera, as Ektar is currently
- available in just two speeds: very slow (ISO 25) and very fast
- (ISO 1000). Clarity will not come cheap: Ektar 25 is expected to
- cost about $6 for a 24-exposure roll, compared with $4 for
- Kodak's most popular film, Kodacolor Gold 100.
- </p>
-
- </body></article>
- </text>
-
-